Privacy Policy

Information We Collect

We may collect the following types of personal data:

• Identity Data: Full name, date of birth, Emirates ID number (where required for age verification)
• Contact Data: Email address, phone number, delivery address
• Transaction Data: Details of products you have purchased, payment information, order history
• Technical Data: IP address, browser type and version, device information, time zone setting, operating system
• Usage Data: Information about how you use our website and services
• Marketing Data: Your preferences for receiving marketing communications

How We Collect Your Data

We collect personal data through:

• Direct interactions when you create an account, place an order, or contact us
• Automated technologies such as cookies and similar tracking technologies
• Third parties including delivery partners, payment processors, and analytics providers

Legal Basis for Processing

Under the UAE PDPL, we process your personal data based on the following legal grounds:

• Contract Performance: To fulfill orders and provide our services to you
• Consent: Where you have given explicit consent for specific processing activities
• Legal Obligations: To comply with UAE laws and regulations
• Legitimate Interests: For business operations, fraud prevention, and service improvement

How We Use Your Information

We use your personal data for the following purposes:

• Processing and delivering your orders
• Managing your account and providing customer support
• Processing payments securely
• Sending order confirmations and delivery updates
• Personalizing your shopping experience
• Sending promotional offers and newsletters (with your consent)
• Improving our website and services
• Preventing fraud and ensuring security
• Complying with legal obligations

Data Sharing and Disclosure

We may share your personal data with:

• Service Providers: Delivery companies, payment processors, and IT service providers who assist in our operations
• Business Partners: Selected partners for joint promotions (only with your consent)
• Government Authorities: When required by UAE law or to protect our legal rights

We ensure all third parties respect your data security and process it in accordance with UAE data protection laws. We do not sell your personal data to third parties.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the UAE. When we transfer data internationally, we ensure appropriate safeguards are in place as required by the UAE PDPL, including:

• Ensuring the recipient country has adequate data protection laws
• Implementing standard contractual clauses approved by the UAE Data Office
• Obtaining your explicit consent where required

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure payment processing through certified payment gateways
• Regular security assessments and updates
• Access controls and employee training
• Secure data storage with encryption at rest

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Specific retention periods include:

• Transaction records: 5 years (as required by UAE commercial law)
• Account information: Duration of account plus 2 years
• Marketing preferences: Until you withdraw consent
• Technical logs: 12 months

Your Rights Under UAE PDPL

Under the UAE Personal Data Protection Law, you have the following rights:

• Right of Access: Request a copy of your personal data we hold
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 14 days as required by UAE law.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

Types of cookies we use:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors use our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the UAE Data Office or other relevant regulatory authority.